Create Cultural Guides

Create Cultural Guides

Cuttlefish are providing consultation, workshops and practical help to qualifying venues and organisations across the East Midlands who wish to publish interactive cultural guides on Empedia.

These sessions are designed to help you explore the creative potential of the Empedia platform. Helping you assemble the necessary content and establish a simple workflow that will get your guide produced in the shortest possible time.

We will also share ideas with you and demonstrate some of the exciting applications that have already been produced using the Empedia platform.

The Empedia PlayerShare Panel

Sharing and Distribution

Social Network Integration

Share and 'favourite' guides with popular social network sites such as Facebook and Twitter.

Empedia Player

Use Empedia as a guide authoring platform, then deploy via your own web pages by copying and pasting the Empedia Player embed code directly into your HTML code or via your content management system (CMS).

Embed Code

QR Codes and Short Form URL Addresses

QR Codes can be generated for use on signage or print. These can be scanned by any QR-enabled smartphone, providing instant access to guides and resources. Each QR Code is accompanied by a unique short-form URL ( address that can be keyed-into devices that don’t have a camera or QR Code reading capability. The Empedia iPhone App has a built-in QR Reader for activating media resources.

RSS Feed Support

Each guide has its own RSS feed that subscribers can use to keep track of updates. Audio guides can also be published as Podcasts via the Apple iTunes store enabling content to be downloaded to iPods.

Google Earth Support

Empedia can generate industry-standard KML data which can be exported to Google Earth, providing 3D map views of the guides.

Plan, Assemble, Edit, Publish...

Planning Your Trail or Exhibition

Firstly, plot a route for your cultural guide on a map or plan of your venue, identifying key points of interest. Points can form a linear trail or be completely random. In some cases, multiple trails may be necessary, each having its own interpretation or narrative. If you have existing Google Maps, Empedia can also import trail data in standard KML format.

Gathering Content

The next task involves collecting existing media or generating new content for each of the points of interest. In its simplest form this can involve repurposing the content of a leaflet as the basis of your Empedia guide. All content is digitised to the required formats and uploaded to the Empedia website via a password-protected login area. The Cuttlefish team can assist with this process. Empedia supports text, images, audio and video in a variety of formats. You can also include existing media from Flickr and YouTube.

Content Editing and Management

Each media resource (picture, text, audio clip, etc) can be positioned on a guide map or plan using simple 'drag-and-drop' techniques. For pin-point accuracy, Latitude/Longitude co-ordinates can also be input if required.

In the desktop version of Empedia, all of the media resources for an individual guide are displayed in a sequential list at the bottom of the player. Changing the position of media resources in the sequential list is achieved via a simple drop down box. (Drag-and-drop editing coming soon). Media resources can also be stacked together in one location (an image might be combined with several audio clips, for example).

One-click Publishing

All editing operations are conducted 'behind-the-scenes' in draft mode prior to public release. Empedia's one-click publishing updates the public-facing website, embedded players and iPhone App simultaneously.

User Interface

Media resources are activated (narration, pictures, descriptions, etc) by clicking icons on the map or clicking thumbnail images in a sequential list. The Empedia iPhone App has additional 'locative' methods of activating resources, utilising mobile GPS and QR-code scanning technology.

Visit the Mobile page for specific information about mobile content delivery.